the last 7


i decided that each week i would use a (semi automated) process to gather together the things i have been creating on the web into one location every 7 days. for those interested they can visit every sunday (gmt) or join below to get a reminder to visit once a week. of course you can just visit my various websites on their own whenever you want, however i figured this might be handy. a one stop round up of my web activities.

these activities, the content and more importantly the data used to be captured and cross shared into and sometimes created directly on facebook, twitter or instagram. but not anymore.


  1. surveillance capitalism[1]
  2. google et all. is ground zero for a wholly new subspecies of capitalism in which profits derive from the unilateral surveillance and modification of human behavior. this is a surveillance capitalism.
  3. the attention economy [2]
  4. the new scarcity in the internet age is attention. since there is a surplus of information, more information flowing through our society than any of us could ever hope to process or understand, the new bottleneck on our economy is attention. we now live in an attention-based economy.

these two concerns are intrinsically connected. the need to keep and monetise our attention is being transformed by the surveillance of our data. the web has changed and a lot of what the web is now is purely derived from these two issues.

this is important as the web is a knowledge store. it has the capability to hold all published material and more. it has the ability to connect people and build new things, wikipedia being a great example however the web is in a bad place today, it has found itself pandering to an adtech business model, this model invades almost all our internet connected technology, this is the capitalism of human attention, designed to sell you more stuff. i find this problematic.

if any of this resonates with you, may i suggest the following 3 steps;

  1. change your search engine to duckduckgo.
  2. download the firefox browser and turn on tracking protection.
  3. start a and post there first.
    1. join